Since 1966, Athletes in Action has used sport as a platform to help people answer questions about their faith, and lead people to Christ.

We believe that sport has the power to open doors and create connections, this is the reason we are constantly working to create new ways to reach athletes and sport fans for Christ. Above all, our goal is to see people have their lives transformed by discovering God’s purpose for them.

“O esporte tem o poder de mudar o mundo. Tem o poder de inspirar, tem o poder de unir as pessoas de um jeito que poucas coisas conseguem” (Nelson Mandela)

Our dream is to one day see followers of Christ in all nations. We believe that this is possible when organizations and individuals — who wish for everyone to know someone who truly follows Christ — work together in the common purpose of taking God’s kingdom forward.

Athletes in Action is a Cru ministry.



In brazil, Athletes in Action started its work in 1981 through missionary Bira Martins, who with the help of international teams, started using games and clinics to reach teams and athletes, promoting competitive and fair play.

Until 2013, Athletes in Action acted in the states of Sao Paulo and Pernambuco through sports camps, supporting the local church, sports chaplaincy and developed sports activities for public schools, achieving good results inside and outside the courts; helping students become full athletes and good students in school.

In March 2013, AIA started developing a new program to envision and train churches in how to use sport. The goal, at that time, was to use the 2014 World Cup, hosted by Brazil, as an opportunity to establish Sports Ministry in the host cities. In that period, we acted in 8 of the 12 host cities.

During the World Cup in Brazil, Athletes in Action used a strategy known as “Fan Zones”, in which local churches went to World Cup public screening places. Always with the objective of preaching the Gospel, Athletes in Action also screened, during half-time breaks, testimonies from high-profile athletes, including athletes competing for national teams present at the games. This project reached about 54.000 people, and had the involvement of over 2.600 volunteers and many partner churches.

Currently, we develop several actions, but our main strategy is the partnership with the local church through MEBI (Church Based Sports Ministry). With coordinator in the cities of Belo Horizonte, Fortaleza, Recife, Rio de Janeiro e São Paulo; we work in partnership with the church to make Jesus’ name known to all.


We also work, among other areas, with:

  • Supporting the church on the development and growth of Sports Ministries;
  • Chaplaincy to athletes and teams;
  • Missionary trips;
  • Production of audiovisual and printed material for evangelization and discipleship through sport;
  • Trainings and Lectures;
  • Evangelism in sports events;
  • Organization of Sports Training Centers;
  • Sports Clinics;
  • Organization of Championships ;
  • Support to camps and recreations.

Logo AIA BRAZIL transparency - Curvas



What is Church Based Sports Ministry MEBI is an Athletes in Action program that works in and through the local church. We...

View More


Junior cover
O projeto Comunidade em minhas palavras

Tenho certeza que serão surpreendentes as experiências vividas nessa...

Lembranças de um Projeto Comunidade

Projeto Comunidade. Duas palavrinhas que fazem a cabeça da...

#ForçaChape – Nunca vamos nos acostumar com a morte!

Essa semana temos vivido um dos momentos mais difíceis...

Other posts

Seeing followers of Christ in every city of Brazil, in every kind of sport and team.

To launch spiritual movements everywhere in the “sport world” and offer resources to the church enabling it to develop sports’ ministries.

Being an expression of God‘s kingdom in the “sports’ world” in Brazil and around the world.